A Marketing Story.

Hi.
People sometimes ask me what I do for a living.  We will get to that but in the meantime – a short story. It could be about time-travel, or it could be about something else..

One day you are walking down the street and you see a movie theatre, a cinema, that you have never seen before. The Usher greets you at the door and you ask him what movie is on.

“Well Sir, he says, it’s a very special movie tonight. I think you will enjoy it.”

“Ok I’ll have a ticket thanks.”

“Very good Sir, that will be $47 dollars.”

You say, “Ouch! That’s a bit steep isn’t it?”

“Sir, I said it was a very special movie. I know you will like it. I assure you it is worth every penny.”

“Well, if you say so, O.K. here you go.”

“Certainly Sir, Thank you. Here is your ticket, and don’t forget your popcorn, and please help yourself to anything you would like from the bar.”

You go in and the film starts, and immediately you notice that this is like no film you have seen before. The actresses and actors are all stars. Not only that, they are from all the different eras of film making.

What a line-up; Charley Chaplin, the Marx brothers, Marilyn Monroe, Elvis Presley, Charlton Heston, Anthony Hopkins and many others and even Brad Pitt. They are all having a great time together. You think that’s kind of weird since some of them have been dead for a long time.

At the end of the movie, you come out and the Usher greets you and says,

“What did you think of the movie, Sir?

You reply, “Well it was amazing, all those fantastic actors, and I never expected to see them all in the same movie. It was rather special for me you see, because I have always wanted to be an actor but I never knew how to get into it. I tried a few things but could never get into a film.”

“I am really glad you enjoyed it Sir. Actually this may be of interest to you. We are having an after-film party right now, backstage.  I have one ticket left, if you would like it.”

“Would I what! How much for the ticket?”

$997 dollars? What the ?   What kind of party is that?

“Well Sir,  Yes, it is $997 dollars, which may sound like a lot to pay for a party, however in light of what you said, it may interest you to know that the actors will be teaching the guests how they too, can get into the film industry. You could be taught by Jimmy Stewart or Humphrey Bogart or one of ours, Sir Lawrence Olivier for example. Would that be of interest to Sir?”

At this point you suck in some air and think about the actors you are about to mingle with and be trained by. You hear yourself saying, “Here’s my credit card!  Gimmee that ticket!”

The Usher leads you through another door to behind the big screen where a full-on party is happening. Jazz is pumping, smoke of all kinds is blowin’ in the wind and everyone is having a great time.

Dustin Hoffman sees you come in and says, “Hi, I hear you want to be an actor. “

“Sure do!”, you say. Dustin says, “Well I am here to help you.”

He talks with you for about an hour about the different paths to an acting career and what would best suit you. Meanwhile the Usher has been circulating and making sure you are well fed and watered. He comes up to you and Dustin. Then he says something that blows your mind even further than the air in the room is doing…

He Says, “Actually Sir, Nineteen of us are having a meeting in just a few minutes in the next room. We need 20 people to start. We have one place spare for someone who wants to join us all in making a film.  It will be the best film ever made, and you have already met some of the cast. You were telling me how you’ve always wanted to be an actor, so, would you like to join us in this film?”

The room begins to spin a bit while you take a deep breath. The usher continues,

“As you can imagine Sir, it costs a bit to make a movie but we believe it will make 22.5 million dollars net, minimum. That means over a million each if you do the maths.   Sir, can I interest you in this last remaining ticket? It is $10,000. Will it be you or someone else Sir? You look at the cast, do some sums and with an ear-to- ear grin you say. “I’m in!”

Well that is a funny little story but in a way, that is the industry we are in.  What you have just seen is a “Funded Proposal” in action.

So what do I do for a living? In the context of this story, I am the Usher of course!
© Copyright,  Andy Bu Internet Marketing,  2014

For more information on how to create your own “Funded Proposal” Click here …>>    How to build a Funded Proposal

This is a Free Webinar that explains the whole process of making money on-line.. there is so much value in here I couldn’t do it justice. You need to set aside an hour at least and take notes as you watch it. It is the recording of a live session but you are able to schedule a time to listen so you can’t be distracted. This guy describes everything required to build your own complete money making system as used by ALL the major money making experts on the web. At the end of the video you will be able to get you own copy of the complete course with all the details and check-lists to follow through while you are building it.. This is not trivial stuff.  This is the real deal with no B.S. and very clear ethical standards.

Click here …>>    How to build a Funded Proposal   ..book yourself a time that you can do it justice …. and watch intently to the end!   Then take action.

Cheers
Andy

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Darth Vardar Files – Branding as an Internet Marketer

Darth Vardar was an enigma. Hidden behind black visor and diamond carbon fibre (or whatever it was), he presents an image that is not unlike many marketers on the internet today. Shyness, fear of identity fraud, privacy concerns or just plain old-fashioned shame for their dodgy practices, prevents many internet entrepreneurs from “coming out” and showing who they really are.

They can hide behind pen names, avatars, nicknames, usernames, email sales funnels, alta-egos and logos to present themselves as what they are not. Their customers, colleagues and on-line “Friends” get to see a side of them that they project but there is something seriously missing.

Authenticity, reality, genuineness, trust and human-ness are the victims of this strategy.  Sooner or later the truth will be revealed in one of those awful moments whereby we all cringe and hold our breath as D.V says,

“Luke, I am your Father!”

Well the truth of the matter is that ole Darth will probably feel a lot better out of that stuffy old suit, the planets probably won’t jerk out of alignment, the stars won’t fall, the sun will shine on his face and the Empire will be a better place.

In the marketing world trust is crucial. If a prospect or someone we are helping, does not trust us, do you honestly think they will believe what we say about a product, service or program we are promoting?

People are most inclined to buy from us if they feel we are like them. If they don’t know who we actually are how is that going to happen?

It wouldn’t hurt to think about it.